Max Bottaro

The birth of the internet helped coin the phrase “the information age”- a title I believe to be a bit of a misnomer. While the internet is a great source of information, I think the way it has really revolutionized our lives is via communication and commerce. We are in the “sharing of ideas and [...]

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A product’s life span is usually marked by small incremental improvements until it is finally ousted by a product that is so plainly superior that it becomes obsolete. A textbook example of this product lifespan cycle is the airplane. When propeller airplanes first came out, they were dangerous and relatively slow. Over the years, incremental [...]

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Designed obsolescence, also known as planned obsolescence, is no novel concept. In fact, it’s roots can be traced as far back as the roaring 20’s and the then sprouting auto industry in the U.S. Henry Ford, the original U.S. auto manufacturing powerhouse, loathed the idea of planning product obsolescence. His position came from one of [...]

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Chrysler motors has a new promotion deal that has critics (and my peers) raving. In the past two days, I’ve had no less than three friends come up to me and tell me about Chrysler’s new “awesome” deal. For those of you who don’t know or haven’t heard, here’s the scoop: On Cinco De Mayo [...]

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