Max Bottaro

The fact is, everyone is in sales. Whatever area you work in, you do have clients and you do need to sell.
-Jay Abraham
Selling-in the purest sense-is the art of causing people to willingly part with their cash. A good salesperson will make this process as painless as possible. The best compliment you can get as [...]

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Have Rhino skin
“I will love the light for it shows me the way, yet I will endure the darkness because it shows me the stars.” –Og Mandino
Sales are hard. Be ready for 9 rejections for every one yes. Tenacity and thick skin are a must. You will undoubtedly meet people who are negative and [...]

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yeah, we just went there.
My first interview of the week was with Vector. I’m giving Vector Marketing its own post and title because I want it to show up on search engines for people looking to research the company. That’s how strongly I disdain Vector. They are both dishonest and they don’t create any real [...]

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A product’s life span is usually marked by small incremental improvements until it is finally ousted by a product that is so plainly superior that it becomes obsolete. A textbook example of this product lifespan cycle is the airplane. When propeller airplanes first came out, they were dangerous and relatively slow. Over the years, incremental [...]

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A few months ago, I was in my local Isla Vista convenient store when I stumbled across a product that appeared to be called “Cocaine”. The label was definitely eye catching- the appeal was both risqué, intriguing, inappropriate, and perhaps even a little offensive. I was forced to take a second glance, walk over and [...]

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